Google Ads
Enabling you to bid on search terms that relate to your website and place them at the top of Google searches.
Google Ads
Enabling you to bid on search terms related to your website and places them at the top of Google searches.
Google Ads is Google’s online advertising platform that allows businesses to create and display ads across Google’s search engine results pages (SERPs), partner websites, and other Google properties.
Google Ads is a pay to play game enabling you to bid on keywords that represent your businesses products and services and places them at top of search. Google then charges you per click on these keywords. A guaranteed way to get to the top of page one of Google.
Google Ads campaigns starting from $495.00 per month + media
Targeting
Google Ads allows businesses to target their ads based on a range of criteria, including keywords, location, demographics, device, and even specific times of day. This targeting ensures that ads are shown to users who are most likely to be interested in the products or services being advertised.
Cost-Effective
Google Ads operates on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad. This model helps businesses manage their advertising budgets more effectively and ensures they are only paying for actual engagement with their ads.
Formats and Placement
Google Ads supports a variety of ad formats, including text ads, display ads (banners), video ads, and shopping ads. These ads can appear on Google’s search engine results pages (SERPs), across the Google Display Network, on YouTube, and in other partner sites, providing multiple avenues for reaching potential customers.
Tracking and Analytics
Google Ads offers detailed reporting and analytics tools that help businesses track the performance of their campaigns. Metrics such as click-through rates (CTR), conversion rates, and cost-per-conversion provide insights into how well ads are performing and where adjustments may be needed to optimise results.
How Google Ads Works:
Ad Creation
You create ads that can appear in Google search results or on other websites that are part of Google’s Display Network. You can choose from various ad formats, including text ads, display ads (images or videos), shopping ads, and more.
Keyword Targeting
For search ads, you choose keywords relevant to your business. When users search for these keywords on Google, your ads may appear in the search results.
Bidding
Google Ads operates on a bidding system. You set a maximum bid for how much you’re willing to pay per click (CPC) or per thousand impressions (CPM). Google uses an auction system to determine which ads to display based on bid amount, ad quality, and relevance.
Ad Targeting
You can target specific audiences based on factors like demographics, interests, location, device, and search behaviour. This helps ensure your ads reach the most relevant potential customers.
Budget Management
You set a daily or monthly budget for your campaigns. Google Ads will aim to maximize your ad exposure within this budget, adjusting your bids and ad placements as needed.
Performance Tracking
Google Ads provides detailed analytics and performance metrics, such as click-through rates (CTR), conversion rates, and cost-per-click (CPC). This data helps you understand how your ads are performing and allows you to make adjustments to improve results.
Ad Placement
- Search Ads: Text ads that appear above or below Google search results when users search for keywords you’ve targeted.
- Display Ads: Visual ads that appear on websites within Google’s Display Network, which includes millions of sites and apps.
- Shopping Ads: Product listings that appear on Google search results and Google Shopping, showcasing your products with images, prices, and store names.
- Video Ads: Ads that appear on YouTube and across the Google Display Network.
Google Ads is a powerful tool for driving targeted traffic to your website, increasing brand awareness, and ultimately sales.
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Web2go is a subsidiary of Hi Ho Digital Marketing which is also based in sunny Nelson. Hi Ho delivers comprehensive digital marketing strategies and campaigns that talk relevant to your target market creating traffic that converts into sales.
SEO
Search Engine Optimisation (SEO) campaigns improve your websites visibility by optimising your website for higher organic rankings on Google.
Google Ads
Google Ads is a pay to play game that displays targeted keywords/ads on Google search results that are relevant to your website.
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